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«޲Ʊ Mission, Vision, Core Competencies, and Core Values


«޲Ʊ's mission

To promote U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.

«޲Ʊ's vision

«޲Ʊ will be the world's leader in creating critical measurement solutions and promoting equitable standards.  Our efforts stimulate innovation, foster industrial competitiveness, and improve the quality of life.

«޲Ʊ's core competencies

  • Measurement science
  • Rigorous traceability
  • Development and use of standards

«޲Ʊ's core values

«޲Ʊ is an organization with strong values, reflected both in our history and our current work.  «޲Ʊ leadership and staff will uphold these values to ensure a high performing environment that is safe and respectful of all.

  • Perseverance: We take the long view, planning the future with scientific knowledge and imagination to ensure continued impact and relevance for our stakeholders.
  • Integrity: We are ethical, honest, independent, and provide an objective perspective.
  • Inclusivity:  We work collaboratively to harness the diversity of people and ideas, both inside and outside of «޲Ʊ, to attain the best solutions to multidisciplinary challenges.  
  • Excellence: We apply rigor and critical thinking to achieve world-class results and continuous improvement in everything we do.
Created July 10, 2009, Updated January 26, 2017